Why? The bottle doesn't break, the square box (some brands have a better shape than others) fits nicely on my counter/in my fridge, the package is relatively eco-friendly, it goes nicely with my plastic wine glasses, and 4 BOTTLES IN ONE BOX! What more could you ask for? The wine from your wedding to come in a box??? DONE! I found Powers Winery Cabernet Sauvignon in a box at the local co-op and it is just as good as I remember. Happiness!